← All Notes
JUN 2024 / LEADERSHIP

The Cost of a Slow Decision.

Decision-Making

A wrong decision made quickly is usually cheaper than a right decision made slowly, because most decisions are reversible and most delays are not free — they’re just invisible.

An hourglass beside a half-finished decision matrix

Every week spent deliberating over a choice that could be tested in production is a week the team wasn’t learning anything. The cost shows up later, disguised as a competitor who shipped the same idea three months earlier and got the feedback first.

The skill worth building isn’t making perfect calls. It’s shrinking the distance between a decision and the evidence that tells you whether it was right.

← Back to All Notes