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Loyalty · UX

Yoyo

Making loyalty rewards easier for customers and merchants.

A loyalty reward has two sides. A customer wants to redeem it at the till. A merchant needs to set up and run the offer.

Making redemption work

The work brought together the mobile redemption experience and merchant tooling. Low-latency lookups and offline-tolerant syncing supported the moments when a reward was actually being used.

The technical details matter because they show up directly in that interaction. A slow lookup or a difficult setup becomes part of the product for the person standing at the till or running the scheme.